## Wednesday, June 30, 2010

### Discern-rential Calculus

Geeks: I love geeks! Consider, for example, the 2002 findings from Scotland academics:

 ß = (An)2 x d(S + 1)√L x (Vo)2

where:

• An is the number of servings of alcohol
• S is the smokiness of the area on a scale of 0 - 10
• L is the lighting level of the area, measured in candelas per square meter, in which 150 is normal room lightning
• Vo is Snellen visual acuity, in which 6/6 is normal and 6/12 is the lower limit at which someone is able to drive
• d is the distance between the observer and the observed, measured in meters [source: BBC News]

The formula works out a "beer goggle" score ranging from 1 to 100+. When ø = 1, the observer is perceiving the same degree of beauty he or she would perceive in a sober state. At 100+, everybody in the room is a perfect 10.

I, too, yearn to deconstruct my desires, sentiments and choices so neatly. For example, I know that my standards in food considerably deteriorate (or shall I just say "change" to stay all copasetic?) when I've just done a spin class...when the options at a certain hour are few...so perhaps I could even assign a relative weighting to X watts exerted, contending with a constraint of Y miles in available edible options and Z minutes of time elapsed since aforesaid watts were exerted....

But would all of this knowledge really change my behavior? I think it would just make the goggles that much more transparent. And transparency often leads to accountability, which typically aspires to some sort of behavior change.

*Behavior change.* Guess I'll be keepin' those goggles on. With my eyes wide open, of course.

## Wednesday, June 02, 2010

### That Thing, that Thing, that iPad Thing

Way back in technohistorical January, The Onion gave us a glimpse of just how insanely amazing the upcoming Thing Apple was preparing to launch would be....

Apple Introduces Revolutionary New Laptop With No Keyboard

My favorite quote: "if it's shiny and from Apple, I want it!"

Now that the infamous iPad has launched - and subsequently skyrocketed - I want it. I want it. I don't know why, but I just KNOWS I wants it!

Of course, there are real business and consumer drivers behind this demand. iMedia Connection did a nice piece on just why the iPad is really a big deal. And I even personally corroborated in the froth by serving as one of the coordinators of an iPad developers' event last month.

But I have yet to really USE an iPad, and yet my knee-jerk reaction to a friend's "Sent by my iPad" signature was nonetheless: I WANTS ONE!

We always knew Steve Jobs was a genius. But many in these parochial Silicon Valley technodigerati circles don't realize that Lauryn Hill got it first: