ya gotta just read it

'cuz I have nothing to add: the article is even more compelling than the title!:

WHAT MAKES PEOPLE VOTE REPUBLICAN? [9.9.08]
By Jonathan Haidt

JONATHAN HAIDT is Associate Professor of Psychology at the University of Virginia, where he does research on morality and emotion and how they vary across cultures. He is the author of The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom.