Saturday, October 18, 2008

What language are you speaking?

Ok, there's 'negative' ....and then there's NEGATIVE. Truly, is an attack on McCain's health care plan equivalent to character assassination?

God love the U-Wisc. Advertising Project, but it does demonstrate the degree to which I've always believed "social science" to be an oxymoron. Despite its best intentions, it usually does a great disservice by trying to quantify the qualitative.

(forgive the alignment on the illustration below - full graphic at this link also included above >multimedia popup on the left - which has proven elusive in posting directly here):

The New York Times
October 18, 2008
The Content of the Campaign Ads


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2 comments:

Tony said...

You malappropriated the term "equivocal", which means ambiguous, not equivalent.

bisgeier said...

doh indeed - it didn't feel right. duly changed -thx!