God love the U-Wisc. Advertising Project, but it does demonstrate the degree to which I've always believed "social science" to be an oxymoron. Despite its best intentions, it usually does a great disservice by trying to quantify the qualitative.
(forgive the alignment on the illustration below - full graphic at this link also included above >multimedia popup on the left - which has proven elusive in posting directly here):
| ||||||
 |  | | ||||
| | |||||
| ||||||
Posts
2 comments:
You malappropriated the term "equivocal", which means ambiguous, not equivalent.
doh indeed - it didn't feel right. duly changed -thx!
Post a Comment